Premium street lifestyle retailer Urban Athletics (UA), in collaboration with Southern California based Radii footwear and Stratosphere Productions recently amped up the urban scene last Saturday night, by bringing in DJ Skratchmark and MC DASH to launch their limited edition mixtape entitled: Kings on Deck Vol 1 – The Genesis in their flagship store in Greenbelt 3 in Makati.
Tagged as “Pulse Saturdays”, the event brought together music and urban fashion with some of the best local talents known for their flair and street funk. The event also showcased the store’s newest brands such as Radii Footwear, which has aroused attention from music moguls such as Jay Z, Black Eyed Peas and Justin Bieber to name a few, and Wip Caps, an internationally renowned Pinoy streetwear company that creates high quality fitted caps worn by popular Fliptop rappers such as Abra, Batas, and local artists such as LDP and Quest.
Wip Caps also brought their local flavor to the event by unveiling the Christian Cabuay x WIP Caps ‘Ka’ collaboration. The ‘Ka’ release will only be available at Urban Athletics for a limited time.
Present at the event were key influencers of the street and hip-hop scene, such as Abra, one of the elites from the Fliptop Battle League, Josef Amarra of Beatbox Philippines, People’s Future, B-roc, Quest and TV Personality Dino Imperial. MTV VJ and fashion icon Sarah Meier arrived with hubby Banjo Albano was seen as well.
Celebrity hunk Aljur Abrenica, actress and Wave 89.1 DJ Kat Alano, TV personalities Chris Gutierrez and Patty Laurel, ANC reporter and host Ginger Conejero, beauty titlist and MYX VJ finalist Angelia Ong, and fashion bloggers Renan Pacson of Orange Magazine TV and Shekinah Armenta of Sweetheart Suitcase also dropped by to witness this unique, first of its kind event.
The energy was high during the Pulse Saturday event. Deck masters DJ Skratchmark, one of the top DJ’s in Asia, MC Dash of Wave 89.1, up and coming local R & B artist Gene Roca and hiphop group LDP AKA Lyrically Deranged Poets showcased their talents for the Saturday night crowd.
The party was open to the public and had free flowing beer along with after-hours athletic competitions such as a Celebrity Beer Pong tournament and fun Foosball matches.
According to UA head Toby Claudio, the “Pulse Saturdays” was envisioned to bring the best talents in the Philippine street scene and the best brands in street wear for a unique celebration of the lifestyle.
Fusing attitude with style, urbanAthletics features sneakers, apparel, gear and alternative accessories, housing authentic sports and street wear brands like Radii Footwear, Manhattan Portage, Wipcaps alongside staples such as Converse, Vans, Puma, Nike 6.0, Adidas Originals, Volcom, Quicksilver, Billabong and many more.
Urban Athletics is a member of the Quorum Group of Companies. For more info, visit www.urbanathletics.com.ph, or be their fan on Facebook and Twitter.
About urban Athletics
On the street, it’s not about what you’ve got, but what you can do with what you have
Inspired by the raw originality of the street is a store that brings modern urban lifestyle to the forefront:
urbanAthletics bravely combines athleticism with urban fashion.
As new fashion forms broke out across the globe, we saw how sportswear evolved into streetwear, and
vice versa. This fashion phenomenon led us to bring together elements from skateboarding, parkour,
music, street culture and everything in between to allow every urban hipster invest new styles and make a statement on the streets.
Through the synergy between authentic sports and street wear brands like Adidas Originals, Converse, Vans, Radii, Zoo York, Nike 6.0, Zuriick, Manhattan Portage and more, forms a cutting edge store that infuses attitude with style.
urbanAthletics features sneakers, apparel, gear and alternative accessories.
UA is located at the 2nd level of Greenbelt3.