Two days ago Kanye West premiered his music video from his latest single from the musician’s critically-acclaimed fifth album, “My Beautiful Dark Twisted Fantasy“.
The Lost in The World music video was directed by Ruth Hogben, the Bon Iver/Justin Vernon-assisted offering is a high-energy, black and white affair with sharp cuts, vigorous dancing an air of mystery that normally associated with visuals for one of Kanye West’s numerous projects.
For some of you who will ask who is Ruth Hogben? She is know on the world of fashion some of her works are with Gareth Pugh, Rick Owens, Louis Vuitton, Barneys, Mac Cosmetics and Selfridges.
Anyway watch the video of Kanye West – Lost in The World below:
*Warning: Strobe effects are used in this video.