According to reports, Dr. Dre is set to launch his own music streaming service. He teamed up with Interscope records chairman Jimmy Iovine to work on a new service called Daisy, the service will give user access to its 12 million songs
with a paid subscription.
The said music streaming service is the new latest venture of Dre. Iovine said about the current streaming services. “Right now, these things are all utilities. It’s give me your credit card, here’s 12 million songs, good luck. We have an entire generation that was brought up on sound being inferior, and sound is the only conduit for emotion that we have.”
“We’ve had ten very bad years in the audio industry,” he added. “So we want the best possible quality, and it will have global scale. So it will be a balance of those things.”
“The pair have also reportedly brought in Ian Rogers, the former CEO of Topspin – the online marketing software platform for musical artists – to help oversee the project. Discussing details of Daisy, Rogers said: “We have the opportunity to create a trusted brand in music. To be honest, we’ll release the product when it’s ready, but we’re looking at the second half of this year.”